Two-time Olympic gold medalist Eileen Gu is now a global ambassador for Shaun White's The Snow League, a big step before its China debut and the addition of freeskiing. Gu brings star power and aims to inspire new athletes and boost winter sports worldwide.

X Games appoints WNBA exec Annie Lokesh to lead its groundbreaking X Games League (XGL). Discover how this move will reshape action sports with a year-round, team-based competition starting in 2026.

The Snow League, founded by Shaun White, is set to revolutionize snowboarding and freeskiing.

Get ready for the ultimate winter sports experience! X Games Aspen 2025 is bringing together the world's best athletes, electrifying music performances, and the stunning beauty of the Colorado Rockies.