Eileen Gu Joins Shaun White's Snow League: A Major Win for Winter Sports
Big news in winter sports! Two-time Olympic gold medalist Eileen Gu has joined The Snow League as a global ambassador. This new professional league, founded by snowboarding legend Shaun White, is quickly becoming the top winter sports competition worldwide.
Gu's arrival is a huge boost, especially as The Snow League gets ready for its first event in China, near Beijing, from December 4-6, 2025. This event will also mark the official start of freeskiing in the league, bringing in one of the fastest-growing and most exciting snow sports. It's happening at the same place as the 2022 Beijing Winter Games, where Gu famously won two gold medals and a silver.
As an ambassador, Gu will help lead the league's efforts to support new athletes, make the sport more inclusive, and increase the global appeal of competitive winter sports. She has expressed her excitement to be part of building something that will "inspire young athletes and grow the community."
Shaun White has emphasized that Gu truly represents what The Snow League stands for: "greatness, creativity, and a relentless drive." He believes her involvement is a huge asset for the league and for the future of winter sports. The Snow League's CEO, Omer Atesmen, added that Gu shows how athletes can also be "leaders, innovators, and cultural forces."
This partnership brings together two huge names in winter sports, aiming to create an exciting new platform for both snowboarding and freeskiing, with a $2.5 million prize fund for the season. It’s set to inspire a new generation and put winter sports firmly in the global spotlight.
