GOLDMINE BLOG
Leticia Bufoni Lends Her Credibility to the X Games League
Skateboarding legend Leticia Bufoni has been named a Founder Athlete of the new X Games League (XGL), joining pioneers like Nyjah Huston and Ryan Sheckler. The six-time X Games gold medalist will help design the team-based league's format and culture, a move that leverages her rebellious icon status to legitimize the structural overhaul of action sports.
X Games Bets on Its Future by Playing a Corporate Game
X Games has announced a major rebrand and a bold new direction with the launch of the X Games League (XGL) in 2026. The new league will introduce a year-round, team-based model to action sports, along with AI-powered judging, sports betting, and an "athlete-first" compensation model, signaling a profound shift from its rebellious, individualistic roots.
X Games Pivots to AI Judging, Forging a New Frontier in Sports
The X Games is spinning off its AI judging platform, The Owl AI, into a new standalone tech company. Debuting at Aspen 2025 and set to be deployed at X Games Salt Lake City, this venture aims to integrate AI into subjective sports like gymnastics, complementing human judges. Led by X Games CEO Jeremy Bloom and former Google AI head Josh Gwyther, the Boulder-based company secured an $11 million seed round to revolutionize sports judging and fan experience.
X Games Unveils League Format with Sheckler, Huston, and Williams at the Helm
The X Games is launching the X Games League (XGL), a new team-based, seasonal format beginning Summer 2026. Iconic athletes Ryan Sheckler, Nyjah Huston, and Ryan Williams are named "Founder Athletes," tasked with shaping this ambitious evolution that aims to deepen fan engagement and create new opportunities in action sports.
X Games Salt Lake City 2025 Delivers a Masterclass in Audacity and Ascension
X Games Salt Lake City 2025 roared to life, delivering three days of electrifying action across Skate, BMX, and Moto X.
X Games Revolutionizes with Annie Lokesh as Head of New League
X Games appoints WNBA exec Annie Lokesh to lead its groundbreaking X Games League (XGL). Discover how this move will reshape action sports with a year-round, team-based competition starting in 2026.
Aspen X-Games One Week Later
From cornfields to cliffs, one writer's journey to the 2025 Winter X Games in Aspen. Witnessing legendary performances, unexpected withdrawals, and the electric atmosphere firsthand.
Get Ready to Shred: X Games Aspen 2025 Brings the Heat
Get ready for the ultimate winter sports experience! X Games Aspen 2025 is bringing together the world's best athletes, electrifying music performances, and the stunning beauty of the Colorado Rockies.