GOLDMINE BLOG
FROM FAST LANES TO FAST BEATS : CHYL
Speedhouse pioneer CHYL’s scheduled performance at the Indianapolis Motor Speedway was canceled due to unfavorable weather conditions, forcing the artist to trade her set for an immersive experience with the racing culture that inspires her high-octane music.
Leticia Bufoni Lends Her Credibility to the X Games League
Skateboarding legend Leticia Bufoni has been named a Founder Athlete of the new X Games League (XGL), joining pioneers like Nyjah Huston and Ryan Sheckler. The six-time X Games gold medalist will help design the team-based league's format and culture, a move that leverages her rebellious icon status to legitimize the structural overhaul of action sports.
X Games Bets on Its Future by Playing a Corporate Game
X Games has announced a major rebrand and a bold new direction with the launch of the X Games League (XGL) in 2026. The new league will introduce a year-round, team-based model to action sports, along with AI-powered judging, sports betting, and an "athlete-first" compensation model, signaling a profound shift from its rebellious, individualistic roots.
Travis Barker's Run Travis Run Comes to Chicago
Travis Barker brought his Run Travis Run series to Chicago, turning a simple 5K into a high-energy wellness event along the Lake Michigan waterfront. The event featured a pre-run performance by students from School of Rock, a diverse group of runners, and a post-run set by Paradox with special guest N8NOFACE. Barker's presence, though heavily guarded, was a powerful symbol of his journey of resilience and his mission to inspire.
Roger Vieira Conquers Genova in a Display of Raw Ambition
Brazilian rider Roger Vieira clinched his first-ever victory at the Red Bull Genova Cerro Abajo, kicking off the 2025-26 urban downhill series. The race, held in Italy’s historic city of Genova, challenged riders with a brutal 2.2km course of narrow streets and sharp turns, where speeds reached up to 80kph in a high-stakes battle for the podium.
X Games Pivots to AI Judging, Forging a New Frontier in Sports
The X Games is spinning off its AI judging platform, The Owl AI, into a new standalone tech company. Debuting at Aspen 2025 and set to be deployed at X Games Salt Lake City, this venture aims to integrate AI into subjective sports like gymnastics, complementing human judges. Led by X Games CEO Jeremy Bloom and former Google AI head Josh Gwyther, the Boulder-based company secured an $11 million seed round to revolutionize sports judging and fan experience.
X Games Unveils League Format with Sheckler, Huston, and Williams at the Helm
The X Games is launching the X Games League (XGL), a new team-based, seasonal format beginning Summer 2026. Iconic athletes Ryan Sheckler, Nyjah Huston, and Ryan Williams are named "Founder Athletes," tasked with shaping this ambitious evolution that aims to deepen fan engagement and create new opportunities in action sports.
X Games Salt Lake City 2025 Delivers a Masterclass in Audacity and Ascension
X Games Salt Lake City 2025 roared to life, delivering three days of electrifying action across Skate, BMX, and Moto X.
Nike and Levi's Weave a New American Narrative in Denim and Air
Nike and Levi's unite for a new collection featuring "jeakers" (denim Air Max 95s) and a full denim apparel capsule.Promoted through the fictional "Blue Arc County" and featuring cultural figures like Paige Bueckers and Larry June, this collaboration blends iconic American heritage with contemporary style, arriving as both brands seek new growth avenues.
Italian Artists Unveil Poetic Visions for Milano Cortina 2026
The Milano Cortina 2026 Winter Olympics has unveiled its official posters, designed by ten emerging Italian artists. This collection, a collaboration with Triennale Milano, showcases diverse styles and captures the spirit of the Games, from unity to resilience, continuing a rich artistic tradition.
Caitlin Clark's Kobe 5 Protro PE: A Feverish Drop on the Horizon
WNBA sensation Caitlin Clark is set to drop a highly anticipated Nike Kobe 5 Protro Indiana Fever PE on June 30, 2025.
Tyrese Haliburton Debuts Signature Puma Hali 1 Sneaker
NBA star Tyrese Haliburton is dropping his first signature shoe, the Puma Hali 1, designed by Salehe Bembury. Revealed just before the 2025 NBA Finals, the sneaker features a honeycomb mesh base and Nitro Foam cushioning. It's set to release in September 2025.
Eileen Gu Joins Shaun White's Snow League: A Major Win for Winter Sports
Two-time Olympic gold medalist Eileen Gu is now a global ambassador for Shaun White's The Snow League, a big step before its China debut and the addition of freeskiing. Gu brings star power and aims to inspire new athletes and boost winter sports worldwide.
sacai x Nike Zegamadome: Where Avant-Garde Trails Meet Urban Edge
The highly anticipated sacai x Nike Zegamadome SP Pack has arrived, blending the rugged performance of the Nike Zegama trail runner with sacai's signature avant-garde design
Zeb Powell Joins the Jumpman Legacy
Snowboarding sensation Zeb Powell has officially signed with Michael Jordan's iconic Jordan Brand. Discover what this exciting partnership means for Powell and the potential fusion of basketball and snowboard culture.
Zoe Atkin and Finley Melville Ives Conquer the Halfpipe
In a stunning display of aerial mastery, Zoe Atkin and Finley Melville Ives emerged as World Champions at the Engadin halfpipe event. Witness the groundbreaking performances, including Luke Harrold's historic triple cork, that are redefining freestyle skiing. This article delves into the high-flying action, the innovative tricks, and the rising stars shaping the future of the sport.
Oracle Red Bull Racing Celebrates Honda Partnership at Japanese Grand Prix
Oracle Red Bull Racing is pulling out all the stops at the 2025 Japanese Grand Prix, honoring their victorious partnership with Honda with a stunning white and red livery inspired by Honda's 1965 maiden F1 win. Beyond the track, Tokyo will witness a Red Bull takeover with car culture meets and a thrilling street showrun featuring Verstappen, Tsunoda, and more.
Foster and Partners Unveil Plans for 100,000-Seat Old Trafford Transformation
Foster and Partners propose a major redevelopment of Manchester United's Old Trafford, aiming to create a 100,000-seat stadium and global cultural hub.
Eminem Joins Bid to Bring WNBA Team Back to Detroit
Rap legend Eminem joins a group of Detroit sports figures in a bid to bring a WNBA expansion team back to the city. Discover the details of the bid and the potential impact.
Tomita & Totsuka Triumph at Inaugural Snow League Finals in Aspen
Sena Tomita and Yuto Totsuka make history, winning the first-ever Snow League event in Aspen. Discover the dramatic head-to-head battles, celebrity appearances, and the league's innovative format.