With luxury airline cabins reaching the limits of physical expansion, the industry is pivoting from lavish hardware to hyper-personalized, emotionally resonant experiences. Airlines are now investing in adaptive technology and human-centered design to differentiate premium travel, focusing on customization and wellness to create a truly bespoke journey in the sky.

Spanish artist Aitana is the face and sound of Fendi’s new Summer 2025 campaign! Her latest single, "Segundo Intento," soundtracks visuals showcasing Fendi's iconic bags like the Peekaboo, Baguette, and Sunshine shopper in vibrant summer styles.

In the secluded peaks of Hokkaido, Snøhetta is crafting 〈NOT A HOTEL RUSUTSU〉, a luxury retreat that transcends conventional hospitality. Explore how this architectural masterpiece blends sustainability, sensory experience, and the grandeur of nature.