Brazilian brand Melissa, a cult favorite known for its jelly sandals, is venturing into the sneaker market with the launch of Melissa X. The new line, which includes the Icon, Rush, and Beat silhouettes, blends streetwear aesthetics with the brand's signature high-gloss PVC and new technologies, marking a bold and boundary-pushing expansion.

NBA star Tyrese Haliburton is dropping his first signature shoe, the Puma Hali 1, designed by Salehe Bembury. Revealed just before the 2025 NBA Finals, the sneaker features a honeycomb mesh base and Nitro Foam cushioning. It's set to release in September 2025.

Bandit and ASICS team up for a Spring 2025 apparel collection that blends high-performance running technology with the artistic vision of Isamu Noguchi. Explore the design details and key pieces of this unique collaboration.

ASICS launches a new campaign and the GEL-KINETIC™ FLUENT sneaker, honoring the Japanese tradition of rajio taiso. Discover how this communal exercise inspires comfort, energy, and a connection to heritage.