The X Games is spinning off its AI judging platform, The Owl AI, into a new standalone tech company. Debuting at Aspen 2025 and set to be deployed at X Games Salt Lake City, this venture aims to integrate AI into subjective sports like gymnastics, complementing human judges. Led by X Games CEO Jeremy Bloom and former Google AI head Josh Gwyther, the Boulder-based company secured an $11 million seed round to revolutionize sports judging and fan experience.

X Games appoints WNBA exec Annie Lokesh to lead its groundbreaking X Games League (XGL). Discover how this move will reshape action sports with a year-round, team-based competition starting in 2026.

Get ready for the ultimate winter sports experience! X Games Aspen 2025 is bringing together the world's best athletes, electrifying music performances, and the stunning beauty of the Colorado Rockies.