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Sports, Design, AI Josh Boles Sports, Design, AI Josh Boles

X Games Bets on Its Future by Playing a Corporate Game

X Games has announced a major rebrand and a bold new direction with the launch of the X Games League (XGL) in 2026. The new league will introduce a year-round, team-based model to action sports, along with AI-powered judging, sports betting, and an "athlete-first" compensation model, signaling a profound shift from its rebellious, individualistic roots.

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