YG Entertainment's Mojo Kim discussed K-pop's global strategy at the Golden Melody Festival, emphasizing "emotional language" and cross-cultural collaboration, with over 75% of K-pop tracks involving international creators in 2024.

From the moment she stepped on stage, Griff captivated the audience with her infectious energy and powerful vocals. Her setlist was a carefully curated mix of old and new songs, showcasing her versatility as an artist.