Nintendo is launching its first-ever official pop-up store in Europe, setting up shop in London from October 22 to November 16, 2025. The store will offer an "extensive" range of merchandise, including items previously exclusive to its permanent Japanese locations, signaling a major cultural acknowledgment of its European fanbase.

New Balance is bringing its iconic "Grey Days" celebration to life in London with a unique takeover of a newspaper kiosk in Covent Garden.

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