ABC-MART and Nike Launch "Summer Collection" with NAKAKI PANTZ Collaboration
As summer approaches, ABC-MART is teaming up with Nike to launch their "NIKE SUMMER COLLECTION" campaign, designed to capture the excitement of the new season. Kicking off today, May 22nd, across all ABC-MART stores nationwide and their official online store, the campaign is set to inject fresh energy into summer wardrobes. The central theme of the campaign, "What should we do in summer clothes?", aims to evoke the thrill of choosing new summer apparel and the anticipation of warmer days. It showcases diverse summer experiences, from exploring new cities and engaging in active outdoor pursuits to simply relaxing in a favorite spot. The campaign seeks to align fashion with individual expressions of a "personal summer."
A key highlight of this initiative is a collaboration with NAKAKI PANTZ, an illustrator known for their vibrant and strong artistic style, particularly popular among Gen Z. From May 29th, customers purchasing Nike apparel or sandals at ABC-MART will receive an exclusive original sticker designed by NAKAKI PANTZ. These stickers, available in three distinct designs, embody the artist's theme of "strong, cute, and true to yourself," encouraging a playful approach to summer fashion.
Further enhancing the campaign, ABC-MART is hosting special customization pop-up events at two of its flagship stores: ABC-MART GRAND STAGE Ginza and LUCUA 1100 in Osaka. From May 29th to June 8th, customers who purchase Nike apparel at these locations will have the unique opportunity to personalize their items using original heat-transfer sheets featuring NAKAKI PANTZ's designs. This interactive experience allows consumers to infuse their purchases with a touch of unique, artist-driven style, aligning with the growing demand for personalized fashion.
The "NIKE SUMMER COLLECTION" campaign, with its blend of new apparel, engaging visuals, exclusive artist collaborations, and interactive customization events, marks a significant effort by ABC-MART and Nike to connect with consumers and inspire their summer style choices.
