Brazilian brand Melissa, a cult favorite known for its jelly sandals, is venturing into the sneaker market with the launch of Melissa X. The new line, which includes the Icon, Rush, and Beat silhouettes, blends streetwear aesthetics with the brand's signature high-gloss PVC and new technologies, marking a bold and boundary-pushing expansion.

Jordan Brand's "Rare Air" campaign continues with a unique Air Jordan 3 inspired by the imperfections of sample shoes.Get a detailed look at its design, color scheme, and the intriguing flipped Nike Air branding that tells a story of the creative process.