Tommy Girl's New Era: Aleali May Ignites the Icon

The "Tommy Girl" – a figure woven into American pop culture – is stepping into a new era with a fresh Tommy Jeans collection, creatively advised by fashion insider Aleali May. This collaboration isn't a reinvention but an evolution, blending inspiration from retro Tommy ads with a distinct new identity. Aleali May, with her keen eye for fashion and deep roots in LA's creative scene, leads this capsule. She emphasizes that "Tommy Girl" is a "movement – an attitude that defined a generation and continues to evolve with the next," focusing on celebrating "every girl's way of being unapologetically herself." The collection subtly weaves new energy into classic silhouettes: a nostalgic varsity jacket paired with a denim skirt, a bandeau top, and distressed, star-patched jeans. This blend creates a dialogue between the brand's heritage and contemporary expression.

A diverse cast of influential style-makers, including IVE’s Jang Won-Young, Aleali May, Samara Cyn, Lindsay Vrckovnik, and Eniola Abioro, model the collection, embodying the multifaceted "Tommy Girl." Jang Won-Young echoed this inclusivity, highlighting the "Tommy Girl" as a symbol of community where "everyone is welcome." The "Tommy Girl" Spring 2025 collection is now available globally via tommy.com, Tommy Hilfiger stores, and select partners. This release marks a significant chapter, demonstrating how heritage brands can evolve through thoughtful collaborations, staying relevant and aspirational for new generations by building on their past.